ARTIST

On my first visit to Cuba as a tourist in 2014, I was bombarded with the presence of the iconic image of Che Guevara on souvenirs, billboards, and public buildings. As an artist, I was compelled to investigate how this image came to be. “Guerrillero Heroico (English: "Heroic Guerrilla Fighter") is a photograph of Marxist revolutionary Che Guevara taken by Alberto Korda. It was captured on March 5, 1960, in Havana, Cuba at a memorial service for victims of the La Coubre explosion.” The historic

Art as Souvenir

Reinventing the Tourist T-Shirt; a Look at ‘the Souvenir’ in a Culturally Rich Society
May 2018, Havana, Cuba and Calgary, Alberta, Canada


Interactive Installation
As the key artist, I will curate and install the proposed activity, which will include setting up the installation in a gallery where Cuban artists’ concepts will portray their version of a current Cuba by translating bold messages, imagery and artwork onto the substrate of the classic t-shirt.

Materials brought from Canada

For Installation

Describe your image here

Describe your image here

Assistance by Osmel Herrez

Describe your image here

The T-shirt Factory was first introduced in 2015 and began with students from ISA in 2016 and 2017. The current installation will result in a curated exhibition of original t-shirts containing images, texts and photos from local artists, writers and performers; who participate in an interactive environment entitled the T-shirt Factory. In this micro-factory, the theme will address "re-inventing the concept of the tourist T-shirt" as associations to iconic imagery, consumerism, commercialism, m

Sewing Station

by artist

On my first visit to Cuba as a tourist in 2014, I was bombarded with the presence of the iconic image of Che Guevara on souvenirs, billboards, and public buildings. As an artist, I was compelled to investigate how this image came to be. “Guerrillero Heroico (English: "Heroic Guerrilla Fighter") is a photograph of Marxist revolutionary Che Guevara taken by Alberto Korda. It was captured on March 5, 1960, in Havana, Cuba at a memorial service for victims of the La Coubre explosion.” The historic

Art as Souvenir

Reinventing the Tourist T-Shirt; a Look at ‘the Souvenir’ in a Culturally Rich Society
May 2018, Havana, Cuba and Calgary, Alberta, Canada


Interactive Installation
As the key artist, I will curate and install the proposed activity, which will include setting up the installation in a gallery where Cuban artists’ concepts will portray their version of a current Cuba by translating bold messages, imagery and artwork onto the substrate of the classic t-shirt.

Materials brought from Canada

For Installation

Describe your image here

Describe your image here

Assistance by Osmel Herrez

Describe your image here

The T-shirt Factory was first introduced in 2015 and began with students from ISA in 2016 and 2017. The current installation will result in a curated exhibition of original t-shirts containing images, texts and photos from local artists, writers and performers; who participate in an interactive environment entitled the T-shirt Factory. In this micro-factory, the theme will address "re-inventing the concept of the tourist T-shirt" as associations to iconic imagery, consumerism, commercialism, m

Sewing Station

by artist